Quilon Radio Service made humble beginnings in 1947 when it started by retailing Philips radios and radiograms. Over the years, QRS has made rapid strides to be Kerala's top electronic retailer. Today, it is the largest consumer durable group in Kerala and has become a household name. Our Vision is to give the customer the best experience in retailing by offering: Quality Products, Reliable Brands and Good Service.
Quilon Radio Service popularly known as QRS was started by two brothers of the A.R.A.S.D family from Tuticorin - Sri D Arunachalam and Sri D Thilagarajan. They were assisted by their brothers Sri D Shenbhagamurthi, Sri D Ganesan and Sri D Shanmugham. The store was named Quilon Radio Service as it first opened its doors in Quilon (presently known as Kollam): servicing radios! Over the years, the core group has remained members of the family and has strived to bring QRS to the forefront of this industry. It presently has three generations working together to uphold its name.
Brands At QRS
Any electronic or electrical appliance that you need for your home finds a place at QRS. The showrooms have a stock of a wide range of world class brands like: Philips, Samsung, LG, Sony, Onida, Panasonic, IFB, Whirlpool, Siemens, Voltas, Videocon, Electrolux, Haier, Igo, Sony Ericsson, Nokia, Blackberry, HTC, Motorola, Canon, Kodak,Casio, Eureka Forbes, Venus, Godrej, Preethi, Butterfly, Glen, Elgi, Bajaj, Kenstar, V-Guard and Honda among others. Apart from being a multi brand store QRS also has specialty brand stores like Sony and Samsung.
QRS has grown from being a small radio service centre in Quilon; today, it has 30 top class showrooms spanning the entire length and breadth of Kerala. QRS showrooms are conveniently located and have easy access to anyone who wants to purchase any electrical appliance. One never has to travel too far to find what he wants! It has showrooms in Thiruvananthapuram, Kollam, Pathanamthitta, Kottayam, Alapuzha, Ernakulam, Chengannur, Calicut, Malappuram and Kottarakara with plans to open more shops in the next two years.
QRS is now introducing online shopping, launching itself into a new era of technology. It is the first of its kind to offer this service in Kerala. The QRS website showcases the wide range of products available in their stores. The website helps the customer compare product features and prices, enabling him to choose products; satisfying his needs. This feature also helps the customer shop in the luxury of their own homes, without having to deal with traffic or finding parking spaces.
OPERATIONS AT QRS
The reputation of QRS has been maintained over the years, as it deals with only the highly reputed and strong brand names in the market and is held in high regard by the suppliers. To supplement this, the company has concentrated on making its middle level management formidable with professionals.
The family members and staff of QRS have always had a strong set of values and have also functioned with principles that have guided them for over 60 years. Having transparency in everything that they do, being proactive, taking calculated risks, paying attention to small details and having a no nonsense approach has taken the store that was started in a small town a long way. The core group also understands that change is the only constant and has always adapted to the pulse of their customers' expectations.
To ensure that the staff complies with the standards set by QRS, a full-fledged HR division is created and several employee welfare measures have been implemented. 'If one is in a good frame of mind then one can serve others better'.
QRS has diversified by getting into the distribution of consumer durables: QRS Marketing (P) Ltd. deals with the distribution of: Blackberry, Apple ipods, Casio Watches and Calculators, Jabra mobile accessories, Venus water heaters and Philips audio, lighting and domestic appliances
QRS also diversified into textile retail and has 8 - Raymond showrooms in Thiruvananthapuram, Trichur, Kottayam, Kollam, Pathanamthita, and Nagercoil. QRS also has Titan, Arrow, Nilgiris and Max showrooms in Trivandrum and Philips Light Lounge in Ernakulam.
QRS has always believed in giving back to the environment and the society they have strived in part from contributing to a number of causes, it has 4 windmills at Karungulam, Nagercoil contributing to the production of green energy.